The far-reaching effects of terror attacks have
substantial impacts on the way people choose to live their lives. Terrorism
induces fear. This natural human reaction causes subjective beliefs and reality
to diverge. Exploring the consequences of terrorism is a challenge for
economists, especially with regard to the effects on rationality, consumption
and economic behavior.
The recent terrorist attacks in Paris illustrates
the global reach of the war on terror and the lasting ramifications that such
acts of violence have on human behavior. Fear perpetuated by terrorism has a huge
impact on subjective beliefs and individual choices. Although the likelihood of
being harmed by terrorism is insignificant, the anxiousness created by
terrorism has enduring effects that extend beyond the direct loss of human
life. The thought of violence or being harmed in a terrorist attack alone has countless
repercussions, such as increasing security at events to abstaining from air
travel all together.
Fear can be defined as the degree to which subjective
beliefs about danger deviate from objective assessments of the actual risk.
This fear inhibits people from objectively controlling their emotions and recognizing
the narrow likelihood of becoming a victim of a terrorist attack. So, instead of continuing to make the economic
decisions they would have made regardless of the attack, they make irrational
ones, in response to the terror. The economic cost/benefit principle can, to
some degree, explain this behavior. Terrorism
generates fear, which in turn amplifies subjective beliefs on the marginal
impact of consuming a good, like a bus ride, on the probability of survival.
People respond to fear by reducing the consumption of the terror affected good,
or by taking costly actions to control fear by actively changing their
perception of the risk of consuming such a good. Those who can overcome fear
can then take advantage of the market, when the prices of these publics goods
are low. Frequent users of bus or plane rides have more of an economic
incentive to invest in terror-affected goods, while occasional users have
weaker economic incentives in overcoming fear and may, instead of a plane,
choose another, possibly more expensive alternative. This highlights the idea
that economic incentives undermine emotional impulses when individuals make
choices.
The fear of terror and economic incentives play a
major role in dictating individual decision making. It is quite interesting, however, to see the different
levels of reaction people have to terror. While everyone has innate emotional
responses to terrorism, they also have the capacity to control their emotions
and limit overreactions, especially if they have prevailing economic
incentives. If these incentives are
powerful enough, the innate emotional response to terrorism is overcome, and
the impact that terrorism has on an individual’s economic decisions is much
less.